"Age Matters" – Na veku záleží
The project is designed to prevent youth from getting access to tobacco products what is in line with Law on Protection of nonsmokers 377/2004.
According to estimates, as many as 55 percent of the Slovak teenagers smoke.
Project trains retailers by informing them about the law, their responsibilities, and how best to prevent sales to children – by audiovisual imitations of real model situations when selling tabacco products to minors. In line with Article 16 of the Framework Convention on Tobacco Control, retailers receive signage to indicate that selling to minors is illegal.
One part of the project is communication with professional and general public through billboards about necessity to adhere to Law Protection of nonsmokers 377/2004 – parts that deal about sale of tabacco products to minors, with impacts of breaking the law.
The project tries to prevent tobacco dealers from making cigarettes available to children and also teaches dealers not to sell cigarettes to youth.
The company has decided to address 8,500 tobacco retailers and, apart from providing them with the legislative background in the tobacco field, the shops will receive ban signs stating that customers under 18 will not be sold cigarettes.
Project Details
Target Group
- retailers (addressed 8,500 tobacco retailers)
- services (restaurants, bars and so on)
- general public
Setting
- retailers
- services (restaurants, bars and so on)
- general public (billboards)
- internet - webpage
Intervention/Interfaces
-
Universal prevention
Objectives of the project
-
Education for retailers by informing them about the law, their responsibilities, and how best to prevent sales to children – workshops, leaflets.
-
General public communication (traders, retailers, parents, teachers, minors, public health office) by billboards campaign to show on social problem of minor smoking using emotive pictures of children to look like as adults. Contrast pictures should pointed effective assertive attitude sellers in situation to refuse sell cigarettes to minors.
Theoretical Background
-
Support other measures such as licensing of retailers and penalties for adults who buy or provide cigarettes to kids.
-
Implementing Retail Access Prevention Programs
- Preventive tenor
Legal Background
-
Law on Protection of nonsmokers 377/2004.
Article 16 of the Framework Convention on Tobacco Control
Method/Measure
-
Commercial - billboards, press conference, leaflets, stickers, (50,550 ban signs, 235,000 ban stickers, and also given out over 70,000 letters to parents)
- Education
- homepage
Topics worked out with target group
-
education´s behaviour
Gender Aspect
-
No
Migration/Religious Aspects
- No
Participation
- Related persons
- Workshops for retailers and restaurant services
Organizational Information
Public Relations
- Commercial - billboards, press conference, leaflets, stickers
- Homepage – www.navekuzalezi.sk
Qualification of Staff
-
Education / training
Experiences in the concerned field
Documentation/Evaluation
-
Last 10 years:
13 000 retailers
5 000 independent points of sale
http://www.bedekerzdravia.sk/?main=article&id=103 -
The Slovak Trade Inspectorate (SOI), which monitors Slovak shops' adherence to laws reported that in 1999 inspection revealed breaches of the sale ban in 10.6 percent of all monitored cases, while currently in 2004 the proportion is at around 5 percent.
