LWL Für die Menschen. Für Westfalen-Lippe

Police expressed the need for a prevention campaign. They had a lot of incidents during the event “100 days”. Incidents: alcohol abuse and nuisance.

Target Group

• 13-18 year olds going to the event.
  Bar owners, nightshops, retailer.

 
Setting

• Big festivities in the town centre of Sint-Niklaas (70 000 inh.) 

 
Intervention/Interfaces

• Selective prevention. knowledge about legislation: respect the legislation: no alcohol selling to -16. Promote thoughtful alcohol consumption.
  Overlaps: in collaboration with youthcounceling and drug treatment centre.  

 
Partners/Cooperation

• Different partners were involved: youthclubs, youthcounceling, drug treatment centre, retailers, police, cityhall and preventionworkers.   

 
Objectives of the project

•  Increase the knowledge of retailers about the legislation.
  

• Promote Sensible/ thoughtful alcoholconsumption amongst youngsters.

Theoretical Background

• ASE model ( de vries, Dijkstra) as background:
  Positive attitude towards the age limit and respecting it.
  Evidenced based preventionwork ( preffi) 

Legal Background

• Alcohol legislation: prohibited to sell alcohol to person younger than 16 year old and spirits to minors.

Method/Measure

• Poster campaign, wobblers and beer mats
  eyecatchers at the event like „the phantmobile“ , free water
  infopanels with „partywise“ tips
  website: respect16.be
  

Topics worked out with target group

• Behaviour:Thoughtful alcoholconsumption
  Behaviour: not sell alcohol to -16
  

Gender Aspect

• No gender aspect
  

Migration/Religious Aspects

• Not specific

Participation

• There was participation of the two target groups both at the start and the end of the project.
  The target groups published a joint press release of the project.
  Youngsters man the eyecatchers.

Public Relations

• There was a pressconference, a website was online and there were posters all across the city.
  
  

Structure/Time table

1. Needs were identified.
2. Partners were compiled
3. Determinants of behavior
4. Targets and target groups were stated
5.  A concept was developed
6.  Implementation
7. Evaluation
   

 (preffi, evidence based preventionwork)

Substainability

• At the evaluation the police department stated the recorded less incidents during the event. The concept will be used at all major festivities organised in Sint-Niklaas.
  
  

Cost Schedule

• No detailed cost schedule available. Project was part of the regular operation of the project partners.
  Some extra funding given by the cityhall for printing.
  
  

Staff

• 6 staff members were active at the event.
  
  

 Qualification of Staff

• Preventionworkers
  
  

 Quality Assurances

• Police noted less incidents during the event. The process of a joint project was evaluated positively. The decision was made to implement this concept at every major event in town.
  
  

Documentation/Evaluation

• No figures about respecting the legislation are available.
• Less alcoholabuse ( incidents registered by police)

But was evaluated positively by projectpartners (documentation is available).